PPWR Has Started: What Ceramic Mug Suppliers and Buyers Actually Need to Do Now
PPWR 已开始：陶瓷杯供应商和采购商现在到底应该做什么？
Updated: 13 August 2026 ｜ 更新日期：2026年8月13日
欧盟《包装与包装废物法规》PPWR（EU）2025/40 已从 2026年8月12日开始普遍适用。
The EU Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, generally applies from 12 August 2026.
对陶瓷杯行业来说，这当然是一个重要变化。 但它并不意味着从今天开始，我们必须立即更换所有白盒、彩盒、隔板和运输外箱。
For the ceramic mug industry, this is an important regulatory change. However, it does not mean that every white box, printed box, divider or shipping carton must suddenly be redesigned.
2026年的核心不是“马上换包装”，而是“先把现有包装管起来”。
知道用了什么、谁负责、有什么证据，并且能够追溯。
The priority in 2026 is not to replace packaging immediately.
It is to understand it, document it, assign responsibility and make it traceable.
1. 一张表看懂 PPWR 时间线
PPWR Timeline at a Glance
| 阶段 Stage | 主要变化 Main Change | HG现在应该怎么做 What HG Should Do | 现在要不要改包装？ Redesign Now? |
|---|---|---|---|
| 现在：2026 NOW — 2026 | PPWR开始普遍适用。 包装关注物质要求、制造商/进口商责任、包装识别、Technical Documentation 和 EU Declaration of Conformity 等开始成为现实合规问题。 PPWR generally applies. Substances of concern, economic-operator responsibilities, packaging identification, technical documentation and EU Declarations of Conformity become practical compliance issues. | 建立资料，不制造不必要的变化。 建 Packaging BOM、包装编号、供应商文件、责任矩阵和 Technical File。 Build the evidence system without creating unnecessary packaging changes. Create packaging BOMs, identification codes, supplier documentation, responsibility matrices and technical files. | 通常不需要。 除非已经发现明确的不合规问题。 Normally no. Only where a clear compliance gap has already been identified. |
| 2027 Preparation Phase | 欧盟将继续出台具体标准、delegated acts 和 implementing acts。 More detailed delegated acts, implementing acts and technical standards will continue to be developed. | 根据新规则做 Gap Analysis。 不要自己猜未来标签和检测方法。 Perform gap analyses against new secondary legislation. Do not invent future labels or testing methods before the EU rules are finalised. | 只有出现明确要求时再修改。 Change packaging only when a defined requirement makes it necessary. |
| 2028阶段 2028 Phase | 欧盟统一包装分类/回收标签开始进入强制实施阶段。 Sales packaging 的空隙也需要减少到保证包装功能所必需的最低程度。 Harmonised EU packaging sorting/material labels begin entering mandatory application. Empty space in sales packaging must also be reduced to the minimum necessary for packaging functionality. | 检查杯盒、彩盒等销售包装的尺寸和空隙。 根据最终欧盟标签规则更新版面。 Review retail box dimensions and unnecessary empty space. Update artwork once the final harmonised EU labelling requirements apply. | 可能需要。 但必须按照届时正式规则执行。 Possibly. Changes should follow the final applicable EU rules. |
| 2030阶段 2030 Phase | Design for Recycling、包装最小化、塑料再生含量、
grouped / transport / e-commerce packaging 空隙率上限以及部分 reuse 要求
成为重点。 Design for Recycling, packaging minimisation, recycled plastic content, empty-space limits for relevant grouped/transport/e-commerce packaging and certain reuse obligations become major requirements. | 进入真正的 Packaging Engineering 阶段： 包装尺寸、材料组合、重量、可回收性和运输效率需要系统评估。 This becomes a true packaging-engineering phase: dimensions, material combinations, weight, recyclability and transport efficiency will require systematic assessment. | 部分包装很可能需要。 Some packaging will probably require redesign. |
| 2035+ | Recyclability-at-scale 和更严格的可回收等级逐渐生效。 Recyclability-at-scale and stricter recyclability performance requirements progressively take effect. | 根据欧洲实际回收基础设施继续升级包装。 Continue adapting packaging to actual European recycling infrastructure. | 视材料和包装结构而定。 Depends on packaging material and construction. |
2. 2026年8月：HG现在必须做什么？
What Should HG Do Now?
我们的原则：
KEEP → KNOW → DOCUMENT → VERIFY → CHANGE ONLY WHEN NECESSARY
Our principle:
Keep stable packaging stable, understand it, document it,
verify responsibilities, and change it only when necessary.
| 现在要做的事 Action Now | 具体怎么做 Practical Action | 目的 Purpose |
|---|---|---|
| ① 建 Packaging BOM Build a Packaging BOM | 对主要包装记录： 材料、尺寸、重量、供应商、版本。 Record material, dimensions, weight, supplier and version for each major packaging component. | 先知道我们实际在使用什么。 Know exactly what packaging we are actually using. |
| ② 建包装编号 Create Packaging Codes | 例如： PKG-BOX-11OZ-01 PKG-DIVIDER-36PCS-01 PKG-CARTON-36PCS-01 Give stable packaging types internal identification codes. | 实现版本管理和追溯。 Enable version control and traceability. |
| ③ 向包装供应商收资料 Collect Supplier Evidence | 优先收： Material Specification Material Composition Unit Weight Heavy Metal Declaration / Test Report Paper / Plastic Specification Ink / Coating / Adhesive information where relevant Collect existing specifications, composition information, weight data, declarations and available test evidence. | 建立包装供应链“证据链”。 Build the packaging supply-chain evidence trail. |
| ④ 确认法律角色 Identify Legal Roles | 每个主要项目确认： 谁决定包装设计？ 谁的品牌？ 谁填充包装？ 谁是 PPWR Manufacturer？ 谁是 EU Importer？ 谁承担当地 EPR？ Determine who controls the packaging design, whose brand is used, who fills it, who is the PPWR manufacturer, who is the EU importer, and who carries local EPR responsibility. | 防止“文件做了，但签错公司”。 Avoid preparing the right document under the wrong legal entity. |
| ⑤ 建 Technical File Build the Technical File | 每种主要包装逐渐保存： Specification BOM Drawings Supplier declarations Test reports where necessary Packaging identification Risk / conformity assessment EU Declaration of Conformity where applicable Maintain the technical information necessary to demonstrate compliance for each relevant packaging type. | 客户或监管部门要求资料时，可以快速提供。 Be able to respond quickly to customer or authority requests. |
| ⑥ 建 Change Control Introduce Change Control | 纸箱厂、彩盒厂或塑料供应商改变材料、克重、油墨、涂层等时，
要通知 HG，并重新判断文件是否仍然有效。 Suppliers should notify HG when material, grammage, ink, coating or other relevant characteristics change. | 防止“报告是旧包装，实际生产已经换材料”。 Prevent compliance evidence from becoming disconnected from actual production. |
3. 我们现在不需要做什么？
What Do We NOT Need to Rush Into?
PPWR合规不等于制造更多变量。
对已经验证稳定的包装，任何修改都可能影响破损率、装柜率、成本和生产效率。
PPWR compliance should not create unnecessary operational variables.
Changes to proven packaging can affect breakage rates,
container utilisation, cost and production efficiency.
| 现在不要急着做 Do Not Rush To | 为什么 Why | 正确做法 Better Approach |
|---|---|---|
| ✕ 全面更换白盒和彩盒 Redesign every retail box | 2026年没有一条规则要求陶瓷杯行业统一把现有纸盒全部换掉。 There is no general 2026 requirement forcing the ceramic mug industry to replace all existing retail boxes. | 先补资料，发现明确 Gap 后再修改。 Document first. Redesign only when a real gap is identified. |
| ✕ 因“50%空隙率”立即重做所有外箱 Redesign all cartons because of the “50% rule” | 50% maximum empty-space rule 对相关 grouped、transport 和 e-commerce packaging
属于2030阶段要求，不是2026年8月立即全面执行。 The 50% maximum empty-space requirement for relevant grouped, transport and e-commerce packaging belongs to the 2030 phase, not an immediate August 2026 redesign deadline. | 现在记录尺寸和装箱效率即可。 Record dimensions and packaging efficiency now. |
| ✕ 自己设计所谓“PPWR回收标签” Invent our own PPWR recycling label | 欧盟统一标签属于后续实施阶段。 Harmonised EU labels belong to the later implementation phase. | 等正式 EU harmonised label specifications，再统一改版。 Wait for the applicable harmonised EU specifications before changing artwork. |
| ✕ 所有杯盒都去做 PFAS 检测 PFAS-test every ceramic mug box | PPWR 2026 PFAS 限制针对的是 food-contact packaging。
装食品接触陶瓷杯的纸盒，并不会因此自动变成食品接触包装。 The 2026 PFAS limits apply to food-contact packaging. A retail carton containing a food-contact ceramic mug does not automatically become food-contact packaging itself. | 先判断包装用途和风险，再决定是否测试。 Determine actual packaging use and risk before deciding whether testing is necessary. |
| ✕ 每个包装SKU都购买一张“PPWR Certificate” Buy a “PPWR Certificate” for every packaging SKU | PPWR没有建立一张适用于所有普通包装的统一第三方“PPWR证书”制度。 PPWR does not create one universal third-party “PPWR certificate” that every ordinary packaging SKU must purchase. | Technical Documentation + Supplier Evidence +
targeted testing where necessary + EU DoC where applicable。 Use technical documentation, supplier evidence, targeted testing where necessary, and an EU Declaration of Conformity where applicable. |
| ✕ 认为2030年所有纸箱都必须重复使用 Assume every cardboard carton must become reusable in 2030 | PPWR Article 29 对部分运输包装设 reuse targets，
但 Article 29(4) 对其中的 cardboard boxes 设有明确豁免。 Article 29 introduces reuse targets for certain transport packaging, but Article 29(4) expressly exempts cardboard boxes from the relevant obligations. | 不要因为“reuse 2030”就提前把普通陶瓷杯瓦楞外箱改成循环箱。 Do not convert ordinary corrugated ceramic-mug shipping cartons into reusable transport boxes merely because of the 2030 reuse headlines. |
| ✕ 停掉现有各国 EPR Stop existing national EPR arrangements | PPWR正在逐步统一制度，但当前成员国 EPR 要求仍需继续遵守。 PPWR is harmonising the framework progressively, but existing Member-State EPR obligations continue to matter. | 保持当前注册、申报和缴费，并关注后续统一 Producer Registry 规则。 Maintain current registration, reporting and fee obligations and monitor the future harmonised producer-register framework. |
4. 对陶瓷杯包装，我们具体管哪些东西？
What Packaging Should a Ceramic Mug Supplier Control?
| 包装 Packaging Component | 现在至少记录什么 Minimum Information Now | 当前优先级 Priority |
|---|---|---|
| 单杯白盒 / 彩盒 Individual white / printed box | 材料、纸张/纸板规格、尺寸、重量、印刷/涂层、供应商、版本 Material, paper/board specification, dimensions, weight, printing/coating, supplier and version | 高 / High |
| 纸隔板 Cardboard divider | 材质、尺寸、重量、供应商 Material, dimensions, weight and supplier | 高 / High |
| 瓦楞外箱 Corrugated master carton | 材料、瓦楞结构、尺寸、重量、供应商、包装编号 Material, board construction, dimensions, weight, supplier and identification | 高 / High |
| 塑料袋 / 气泡材料 Plastic bag / bubble protection | 聚合物类型、重量、厚度、供应商 Polymer type, weight, thickness and supplier | 中高 / Medium-High |
| 胶带 Tape | 基材、胶黏剂类型、重量或规格、供应商 Substrate, adhesive type, specification and supplier | 中 / Medium |
| 木托盘 Wooden pallet | 材料、规格、重量、供应商、是否重复使用 Material, dimensions, weight, supplier and reuse status | 中 / Medium |
| 缠绕膜 Stretch film | 塑料类型、厚度、单托盘用量、供应商 Polymer type, thickness, quantity per pallet and supplier | 中高 / Medium-High |
5. 谁是 Manufacturer？不要简单理解成“纸箱厂”
Who Is the PPWR Manufacturer?
这是 PPWR 最容易造成误解的地方之一。
This is one of the most frequently misunderstood areas of the PPWR.
欧盟委员会2026年 Guidance 明确指出： PPWR 中的 manufacturer 并不一定是实际生产那个纸盒或纸箱的人。
The European Commission's 2026 Guidance makes clear that the PPWR manufacturer is not necessarily the company that physically produces the box or carton.
判断时需要看：
谁要求或决定包装设计？
Who ordered or controlled the packaging design?包装或 packaged product 使用谁的名称或商标？
Whose name or trademark appears on the packaging or packaged product?谁完成填充、封装并把 packaged product 投放欧盟市场？
Who fills/seals the packaging and places the packaged product on the EU market?是 sales packaging、grouped packaging 还是 transport packaging？
Is it sales, grouped or transport packaging?
所以，客户定制彩盒、HG中性包装和运输外箱，
可能并不是同一个 PPWR Manufacturer。
Therefore, customer-branded retail packaging,
neutral supplier packaging and transport packaging
do not necessarily have the same PPWR manufacturer.
对 HG 来说，正确做法不是默认“所有 PPWR DoC 都由 HG 签”， 而是先确认法律角色，然后由真正承担 manufacturer 责任的一方出具 DoC， 其他供应链企业提供支持资料。
HG should therefore not automatically assume that every PPWR Declaration of Conformity must be signed by HG. The legal role should first be identified, after which the responsible manufacturer issues the declaration based on supporting information from the supply chain.
6. Technical File 应该长什么样？
What Should a Packaging Technical File Contain?
对每一种主要、稳定使用的包装类型，可以建立一个文件夹：
A separate folder can gradually be created for each major stable packaging type:
Example / 示例
PPWR / PKG-BOX-11OZ-01 /
├── 01 Packaging Specification
├── 02 Material BOM
├── 03 Drawing & Dimensions
├── 04 Supplier Declaration
├── 05 Material / Chemical Evidence
├── 06 Test Reports (if required)
├── 07 Packaging Identification
├── 08 Risk & Conformity Assessment
└── 09 EU Declaration of Conformity (where applicable)
对普通一次性包装，PPWR 要求相关 Technical Documentation 和 EU Declaration of Conformity 通常保存 5年； reusable packaging 为 10年。
Under the PPWR, technical documentation and the EU Declaration of Conformity are generally retained for 5 years for single-use packaging and 10 years for reusable packaging.
7. HG内部：谁负责什么？
Who Does What Inside HG?
| 部门 Function | PPWR职责 PPWR Responsibility |
|---|---|
| Sales / 外贸销售 | 确认客户品牌、包装要求、进口商和客户特殊合规要求；
不随意向客户承诺“PPWR Certificate”。 Clarify customer branding, packaging requirements, importer information and customer-specific compliance needs. Do not promise a generic “PPWR Certificate” without confirming what is actually required. |
| Purchasing / 采购 | 向纸箱、彩盒、塑料、胶带等供应商收集规格、材料组成和合规资料。 Collect specifications, composition data and compliance evidence from packaging suppliers. |
| Production / Packaging / 生产包装 | 确认实际生产使用的包装版本、尺寸、重量和装箱方式。 Confirm the actual packaging version, dimensions, weight and packing configuration used in production. |
| QA / Compliance / 质检合规 | 判断证据是否足够；只有存在数据缺口或风险时安排针对性测试。 Assess whether available evidence is sufficient and arrange targeted testing only where evidence gaps or real risks remain. |
| Documentation / 单证与资料 | 统一保存 BOM、供应商声明、报告、Technical File 和 DoC，
并建立版本记录。 Maintain BOMs, supplier declarations, test reports, technical files and declarations with proper version control. |
8. HG未来30天应该做什么？
HG's Practical 30-Day PPWR Plan
| 时间 Timing | 任务 Task | 目标 Result |
|---|---|---|
| Week 1 | 先找出 HG 最常用的 10–20 种包装：
11oz白盒、15oz白盒、彩盒、36只外箱、隔板等。 Identify the 10–20 packaging formats HG uses most frequently. | 建第一版 Packaging Master List。 Create the first Packaging Master List. |
| Week 2 | 为这些包装建立 BOM、内部编号、尺寸、重量和供应商记录。 Record BOM, identification code, dimensions, weight and supplier for each packaging type. | 解决“我们到底用了什么包装”的问题。 Establish a reliable picture of what HG actually uses. |
| Week 3 | 向主要包装供应商索取已有 declaration、specification 和 test report。 Request existing declarations, specifications and test evidence from major packaging suppliers. | 标记：已有 / 缺失 / 需要补充。 Mark each requirement as Available / Missing / Action Required. |
| Week 4 | 做第一次 PPWR Gap Review： 哪些只缺文件？ 哪些真的需要测试？ 哪些存在材料问题？ 哪些要客户确认 legal role？ Conduct the first PPWR gap review: documentation gaps, testing needs, material issues and legal-role questions. | 只处理真正的风险点。 不要为了 PPWR 主动制造新的生产变量。 Address real risks only. Do not create new production variables without a compliance reason. |
9. 最后，用五个词记住 HG 的 PPWR 策略
HG's PPWR Strategy in Five Words
KEEP
保持已经验证稳定的包装。
Keep proven packaging stable.
KNOW
知道材料、尺寸、重量、供应商和版本。
Know what the packaging is.
DOCUMENT
建立证据和 Technical File。
Build the evidence trail.
VERIFY
确认 Manufacturer、Importer 和 EPR 责任。
Verify legal responsibilities.
CHANGE
只有真正需要时才改变。
Change only when necessary.
PPWR真正改变的，不是2026年8月突然让我们的纸箱全部失效。
它改变的是我们管理包装的方式。
过去，包装可能只是“一个白盒、一个外箱”。
以后，它需要有材料信息、供应商证据、版本、责任主体和可追溯性。
PPWR does not suddenly make every existing ceramic mug carton obsolete in August 2026.
What it changes first is the way packaging must be managed.
Packaging can no longer be treated simply as “a white box” or “a master carton”.
It increasingly needs material information, supplier evidence,
version control, responsible economic operators and traceability.
Keep stable packaging stable. Make invisible packaging information visible.
保持成熟包装的稳定，把过去看不见的包装信息变成看得见、查得到的合规资料。
Sources & Regulatory Basis
主要法规依据
Regulation (EU) 2025/40 of the European Parliament and of the Council on packaging and packaging waste.
EUR-Lex — Regulation (EU) 2025/40European Commission — Packaging Waste / PPWR implementation information.
European Commission — Packaging WasteCommission Notice — Guidance document for Regulation (EU) 2025/40, C/2026/3084.
European Commission PPWR Guidance 2026European Commission, 11 August 2026 — “New EU rules on packaging enter into application”.
European Commission — PPWR Application UpdateEuropean Commission Directorate-General for Environment, PPWR Frequently Asked Questions, published 3 August 2026.
European Commission — PPWR FAQ
Note / 说明： 本文以欧盟法规正文和欧盟委员会官方 Guidance / FAQ 为主要依据。 第三方检测机构和行业资料可作为辅助参考； 如简化时间表与正式法规存在差异，应以欧盟正式法规及实施法案为准。
This article is based primarily on the official text of Regulation (EU) 2025/40 and European Commission guidance and FAQs. Third-party testing and industry summaries may be useful reference material, but official EU legislation and implementing measures take precedence where simplified timelines differ.
本文用于一般商业和合规信息交流，不构成针对具体企业或具体交易的法律意见。
This article is provided for general business and compliance information and does not constitute legal advice for a specific company or transaction.
